How to optimize your website for search engines?

How to optimize your website for search engines?

How to optimize your website for search engines?

Wondering how to optimize your website? Let’s dive deeper. We all have been buried in a plethora of searches on Google. Getting on the first page of Google can be a major milestone. However, this task is grueling and many of us fail miserably at it. It’s like climbing Everest with a heavy weight on your back. Sounds tough? Well, it gets even cumbersome. Even if you manage to summit it, there are people who have already been there. Now you need to topple them off the top. HOW? What if we tell you that we have a helicopter that can carry as much weight as you want and you can drop at the summit easily. Sounds good? So… If you want a helicopter then reach out to us here.

Oh, but there is another way. If you want to want to walk all the way to the summit, then we have a porter to carry the weight for you. They can show you the shortcuts on how to optimize your website. Sounds good? So… If we are on the same page; let us begin our journey.

The first page on Google is everything, it’s the holy grail. This page funnels about 91.5% of the total traffic, the second page about 4.8%, and the third about 1%. 

Where are you online?

It’s important to know how to optimize your website.

Statistics show that if you are not on the first page, then you are really nowhere. There is only one place to be, so let’s get you there.

First Page of Google.

Now that we have set a milestone; let us go get it. Here are a few tips on how to optimize your website so that it ranks better on Google and other search engines. This can help you attract more of the web traffic, on average 92%.

Without further ado, let us dive into the technical parts of  optimization, and get you started on how to optimize your website.

Compelling Title for the page, Meta Description, H1 Tags, Alternate Image Text, focus keyword on the page are some of the mundane optimizations that you must do to make your website rank higher. These are fairly simple and if you have a wordpress website then add a Yoast plugin which provides you a framework that can handle the SEO part.

The ones that are often overlooked are the ones that we are going to perfect so that we will accomplish our milestone of ranking on the first page of Google.

  1. How to optimize your website #1: Leverage Browser Cache

Ever wondered why the second page of the website loads faster than the first page? This is because all your logos, CSS files have already been loaded and your browser saves them. Basically, when you leverage browser caching, you are asking your browser to save the webpages in the browser cache. So, the repeated visitors will get a better experience of the web page as it loads faster. Also, other pages in a site that share the same resource also load faster.

  1. How to optimize your website #2: Image Optimization

An image may speak a thousand words, but if you have heavy images, they might considerably decrease the page load time. This might be more boring than reading a thousand words. Moreover, the bounce rate will definitely increase if your page takes too much time to load. Go for light weight images and you are good to go. In addition, Google rankings are highly contingent on how you optimize your images. So this should be the first thing on your list if you want to learn how to optimize your website.

  1. How to optimize your website #3: Minify CSS/JS

Less is always more in the real world as in the technical one. How to optimize your website with this idea? Basically, the lesser the job for the compiler to compile; the faster it is to load. This step can significantly improve your page speed. Many people confuse minify with compression, but they are totally different from one another. In compression, the compressed code is not the same as the original code. However, with minify, it is the same. So how does minify work? It basically eradicates any and all unnecessary characters from the source code. It removes white characters, new line characters, comments and block delimiters. If you are not from the technical background, the gist for you is that minifying your code simply makes your page load speed faster without altering any of the code that is actually used in the website.

Of course, this is only a brief overview. If you want to get started on how to optimize your website, don’t hesitate to connect with Lone Tree. Our digital marketing experts help you connect, converse, collaborate and co-create with your target customers. We’d love to help you grow online. Lone Tree Nepal offers Search Engine Optimization and Search Engine Marketing solutions for maximizing the social networking and site visibility among clients. Contact us today for digital marketing consultation and get started with how to optimize your website.


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