So, why does your business need Inbound Marketing?
Here’s something cliché: The world of marketing is constantly and rapidly evolving. The age of traditional outbound marketing is slowly heading towards the exit as clients get more and more powerful.
Let us explain it like this: What was the last big purchase you made? Let’s say it’s your mobile phone. Did you really wait for the mobile’s advertisement on TV? Did you call the company about the features? Probably not, right?
Our guess is that you probably did what a lot of people do these days. You resorted to the internet and did your own research to find out which phone best suits your needs.
In fact, 68% of online buyers report spending “considerable time” reading content published by a brand they advocate, with half of that time spent on custom content. So, whether you know it or not, you’re probably already practicing inbound marketing.
Traditional methods of marketing or outbound marketing are getting more and more difficult as people are gaining the power to control what information they receive and engage with. Today, to attract customers, marketers have to provide them with something that they enjoy.
That’s where inbound marketing comes in.
Inbound Marketing can simply be explained as the marketing process that allows your customers to find you. It adopts an approach that attracts individuals to your business by creating content that engages and connects with them to convert them into life-long customers.
Studies show that 75% of inbound organizations believe their marketing strategy is effective. So if you’re not practicing it for your business, you’re lagging behind.
If that’s not enough for you to start with your inbound marketing, here are a few other reasons that could make you reconsider inbound marketing.
It is less expensive compared to traditional marketing strategies.
The cost of an inbound marketing strategy is significantly lower than outbound marketing strategies. When you compare the costs of a content based marketing campaign that is distributed through targeted channels, it is drastically lower than mainstream media advertising that takes up a huge amount of your annual budget. In fact, HubSpot rates that the cost of inbound marketing leads is close to 61% less than leads generated by outbound marketing.
It helps you keep the customers as your main focus.
Inbound strategies are catered to attract customers through satisfying their needs and interests rather than pushing your business, products and services. This allows you to create audience personas that generate better quality leads to pursue your sales.
It helps you receive accurate and timely feedback.
Adopting an inbound marketing strategy means that you are in constant communication with your customers. This creates a community of your clients that allows you to quickly and easily hear from your clients about their likes, dislikes and opinions regarding your business. As these feedbacks are directly from the customers, they are both genuine and tangible.
It allows you to quickly judge the success of your marketing strategy.
According to Moz, “An awesome benefit to doing inbound marketing is the speed in which we can detect if something resonates.” The success of any content is very evident. The growth of digital platforms like Facebook and Google allow analytics and insights that easily indicate the performance of your strategy. It also allows you to tweak and correct your strategy to ensure that your performance level is maintained.
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We cannot reiterate anymore how inbound marketing is a great strategy to enhance your business. Using it can seem simple, but it requires a great deal of expertise. If you want to discuss an inbound marketing strategy for your business, contact one of our experts at Lone Tree Marketing.
It is time for your business to be found!