Do you think you have the knowledge of the current Digital Marketing Trends?
Over the past few years, there have been a number of shifts in the way we think about digital marketing trends.
What worked last year might not work next year due to rapid changes in customer preferences, social media technology and competition.
Businesses must be aware of current digital marketing trends and adapt strategies in order to achieve the biggest impact, increase visibility and grow revenue in today’s world.
Here are key digital marketing trends you must know to grow your business in 2020.
1. Video Content
Over the past few years, video has dominated social media platforms like Facebook, Snapchat, Instagram, Twitter, and Youtube. Statistics show that 81% of businesses use video as a marketing tool, and 92% of users watching video on mobile will share it with others.
Live video and ephemeral content are increasing digital marketing trends. Features like autoplay and closed caption in videos grab the audience’s attention quickly.
Video content has become popular for marketers to increase engagement and website traffic rate. Businesses should employ video marketing in their online marketing strategy to build brand presence and engage with the customers.
2. Mobile Consumer
Mobile devices have become the center of our lives. The mobile search results will become a focus for many businesses. As one of the major digital marketing trends, Google is moving towards mobile-first indexing and accelerated mobile pages as more users continue to do their online shopping and searching from mobile.
Only by optimizing website mobile responsiveness, i.e adjusting to different screen sizes in desktop and mobile, can businesses be more visible to the customer and create brand awareness.
3. Instagram and Influencers drive engagement
Another set of notable digital marketing trends include the increasing popularity of Instagram and Influencers. It has become a major force in driving conversion rates with high engagement rates and influencers.
Engagement rates means users who take action on advertisement posts in their feed. Influencers are people (athlete, singer, celebrity) with huge fan followings. Customers, fans are more likely to buy products endorsed by their influencers. Businesses must utilize influencer marketing for introducing products and increasing brand awareness.
Your competitors will stay ahead of you if you do not have a solid Facebook ad presence.
Facebook ads are a great way to reach your targeted customers at a relatively low cost. Businesses realized this growing trend and invested in Facebook ads to generate revenue and amplify brand awareness.
5. Online Personal assistant
The first thing customers want is faster response.
Online personal assistants are one of the growing digital marketing trends in 2020. Businesses turn to chatbots for instant customer service as more people turn to messages compared to phone calls and email.
In fact, 20% of searches are by Voice search in 2020. Digital assistants like Apple’s Siri and Amazon’s Alexa have made voice search popular among the younger generation.
This new trend will have a major impact on content marketing and SEO. Businesses should keep up with these digital marketing trends like voice content, and invest in building web page content, leverage SEO that suits voice search to reach targeted audience.
Make 2020 the best year for your business
Businesses should take advantage of current digital marketing trends to grow as compared to their competition. Many companies have started to recognize and realize the potential of digital marketing, which can do wonders for their business. If you haven’t adopted a digital marketing strategy in your business yet, 2020 can be your year.