Your business now competes in the global economy. How can you stand out from the crowd?
Well, you can’t deny the fact that social media has now created several opportunities for your business to establish itself as a powerful brand. Facebook has been the choice of many entrepreneurs, startups and small businesses. They set up their businesses online to grow, reach new clients and followers, and create brand awareness.
What does your branding strategy look like in Facebook?
Your brand is the way your customers perceive you. Today, more and more people search for business online before they actually buy products and services from you. A happy customer is more likely to recommend and share the experience with others about your brand. So read on, here are 3 great tips on how to grow your Brand on Facebook.
How to Grow Your Brand on Facebook #1: Know your target audience
The first step on how to grow your Brand on Facebook is to identify your target audience. This includes people who most likely want your product or service, and are willing to buy it. For effective Facebook branding, you should know your audience’s demographics: their identity, preferences, age, location, psychographics, among others.
For example: You are a fitness trainer with a martial arts gym. You want to know how to grow your brand on Facebook, then choose your possible target audience first. This could be the adults in your city who have a fitness lifestyle and want to learn in self-defense. It is much easier to determine where and how to market your company once you identify people who are interested in your product or services. Brands can design a marketing campaign on Facebook that creates brand awareness and speaks to right people.
How to Grow Your Brand on Facebook #2: Create quality content
Second, you need to have high-quality content to entice your audience which will be a solid foundation that can be the perfect springboard to grow your brand on Facebook.
Despite its popularity, Facebook has been the least understood platform for many brands and marketers. If you want to learn how to grow your brand on Facebook, you should understand Facebook as a storytelling channel rather than a distribution channel. It provides brands an opportunity to creatively produce content, share it, spark engagement and offer value to their audience.
Jay Baer, the author of Youtility, said, “People are on the internet for one of two reasons … Either to solve a problem or to be entertained.”
If you want to know how to grow your brand on Facebook, ask yourself: Is your brand’s content serving one of those two purposes?
Your brand should focus on creating educational and informational content that your target audience needs help with. Learn how to grow your brand on Facebook by offering them value. Build trust with your audience by consistently sharing useful, relevant content and engaging with your audience.
How to Grow Your Brand on Facebook #3: Facebook advertising
The change in Facebook’s algorithm has dramatically reduced the exposure of business pages, giving more priority to personal content. Worry not. You can use Facebook ads if you want to know how to grow your brand on Facebook, and meet your specific business goals based on your marketing objectives.
Facebook ads are targeted to users based on their location, demographic and profile information. It allows your brand to locate the follower who wants exactly what you have. Split testing on Facebook allows you to test the same ad on two different audiences, and gain insight into which ad works better and improves future campaigns.
Another tip to understand how to grow your brand on Facebook is through Facebook remarketing. It allows you to connect with your target audience and position targeted ads to visitors who have previously visited your website, used your mobile app or given an email address. The ad appears when they visit any website that increases the chances of them interacting with your ad and purchasing from your brand.
To know more about how to grow your brand on Facebook via advertising, click here.
How to Grow Your Brand on Facebook – Hear it from us!
No doubt, Facebook is one of the best platforms to promote your brand awareness on the internet. Lone Tree Nepal offers Social media marketing, Branding and Creatives solutions for all types of businesses – big or small – for maximizing the social networking and site visibility among clients. By incorporating our online marketing services, companies have benefited in creating digital experiences, reached and connected with more customers, and grown revenue. Contact us today for digital marketing consultation and growing your brand on Facebook.