Brand Identity & Strategy
Your brand is the image that people form about your company – is it something classy? Or economic? Or perhaps, premium? Or maybe it’s something fun and different! Creating a brand identity can be tough; after all, you’ll have to sum up your company’s purpose in a single brand perception. This is where branding comes in. Branding is the process of designing, building and sustaining a brand. It is what connects your company with its community. A brand without digital branding is like a smartphone without Internet – sure, it performs the basic functions, but a smartphone without smart features is just another box of wires. This is why branding is essential – with effective branding, you’ll be able to connect and engage with your customers on a deeper level.
In today’s digitally-led communication landscape, strategies that bring human interactions to technology have never been more important. Before we get to the drawing board, we immerse ourselves into your company to help you with your branding. At Lone Tree, we begin your branding from the basics: logo, slogan, brand mantra, corporate identity, graphic designs, and brand messaging. We provide a human touch to every digital aspect of your brand, with the strong belief that connection is a key factor that drives interaction. We collaborate with ambitious brands and people. We’d love to help you think differently and build something great together.
The best brands are simple ones.
A brand logo is the soul of an experience. It ties to the hearts of your users and helps maintain their loyalty. A fine logo grabs attention, makes a strong first impression, and lays out a solid foundation for your brand identity.
Your corporate identity is the combination of visual aspects of your brand’s style and personality. It is about the color schemes, graphics and typography you use across all media platforms.
Graphic design is more than just aesthetics – it’s about communication, creativity and consistency. It can help you reinforce your branding, deliver your message, and build credibility among your audience.
Brand resonance reflects the nature of the relationship that your customers have with your brand. A strong brand resonance inadvertently amounts to behavioral loyalty, attachment, sense of community, and dynamic involvement.
Brand messaging goes beyond your slogan or tagline – it’s about the language or phrasing you use to define your brand across channels. Your brand message should be consistent with a solid knowledge base of your target audience.