Social Media Engagement is for aiming the right customers for your brands. Customers directly interact with your brand online. They basically like, comment and share your contents on social media and help your business grow. Social Media Engagement is for connecting with the customers online and building healthy relationships with them.
It is one of the keys to success for your business. Social media has become a powerful tool for brands to market their product and services and reach millions of people worldwide. Many brands are obsessed about increasing their reach and building a large number of followers, fans, likes, and retweets. Social media offers a bigger opportunity to get traffic to your website organically (through social media engagement) and through advertising. Brands may pay for the advertising campaign on Facebook to increase the number of followers of their company’s page.
While growing a following and audience is an important aspect of social media marketing, it should not be the only criteria to measure the success of your marketing campaign.
Let’s say you have 25,000 followers on Instagram through paid promotion. You post content, but there is no engagement at all. This means they don’t care about your content and see no real value for your business. On the other hand, you have 5,000 followers on Instagram and your followers constantly interact, comment and share your content. Few of them often buy your products. This means that consumers are engaging, and you’re making sales. This is an example of how social media engagement can be beneficial for your business.
Engagement is key
As we have mentioned, social media engagement is the interaction between people and brands on social network sites like Facebook, Twitter, and Instagram. For example, an active Facebook engagement is the interaction on your post through likes, shares, comments, both positive and negative, and clicks to the website.
Active social media engagement shows how many people are connecting with your brand. This is an indicator of the value that you’re bringing to your customers. Metrics like customer feedback, preferences, likes and dislikes helps you improve and grow business. Brands can discover new opportunities in business through active social media engagement.
Businesses with a small but engaged audience win in long-term compared to businesses with a large but passive audience. You need to constantly evaluate the following criteria for more valuable insights into your social media engagement efforts and results.
- What is your ROI on your marketing strategy?
- Are you actually making sales?
- Are you influencing people in the right way?
Social Media Engagement today
Many brands obsess about increasing their reach and building large numbers of followers online. Growing followers and audience is part of an effective social media marketing strategy. But brands should not measure social media success solely based on the number of impressions, views, and followers through paid promotions. It is also an important metric of social media success.
What it actually should be
With social media engagement, you should be interacting with the customers online for proper branding and advertisement of your business. You should build healthy relationships with your customers since they are the primary source of feedback for your brand. You should give value to your customers and make them feel important as a part of your business. After all, they’re the ones who convert online interactions into real life business.
How can you engage with your customers?
As a brand, you should focus on connecting with your audience on a deeper level. If you are looking for ways to improve the quality of social media engagement, practice these steps:
- Focus on creating useful and relevant content consistently.
- Develop a content strategy that increases engagement by asking questions, encourage comments and share.
- Connect with customers in real time
Our team of digital marketing and branding experts at Lone Tree Nepal can help your company create digital experiences, reach and connect with more customers, and grow your business online. Contact us today for digital marketing consultation and how to get started.