Why do you need hashtags for Instagram?

Why do you need hashtags for Instagram?

Why do you need hashtags for Instagram?

Do you ever wonder why we need hashtags for Instagram?

It’s astounding to think about how much Instagram has advanced in only a couple of years.

Instagram is a pivotal platform for businesses and communities with over 1 billion monthly users.

Instagram is changing into full-on deals with more businesses focusing on the advertisement, marketing, and promotion of products and services. Once a place for selfies and photographs, Instagram has now become a prominent business platform for brand awareness and engagement.

Notwithstanding what industry you work in, Instagram is a social media platform to feature your brand and exhibit your uniqueness in the swarm. This can essentially be done with the help of hashtags for instagram.

According to surveys, an Instagram post that uses at least one hashtag results in around 12.6% more engagement compared to posts with no hashtags. However, if you truly want to excel in using hashtags, you need to know it from the inside and out.

Now, let us plunge deep into the most recent highlights and techniques that you ought to incorporate into your marketing strategy. With hashtags for Instagram, you can increase followers for your product and services.

You have likely seen or used the omnipresent ‘#’ sign that is constantly there in social media posts. However, most of us don’t know what it really does. Well, that peculiar sign is known as ‘hashtag’ – it is utilized to find posts or photos that have a particular subject or content.

You can create a hashtag by including the sign ‘#’ before a particular ‘word’ or ‘phrases without spacing the words’. Hashtags for Instagram are important because of the  following purposes:


Hashtags for Instagram are appealing when you utilize these for branding your product and services. Advertising your brand is a crucial part of your marketing strategy. When you add hashtags for Instagram to your posts, your content is available to a much larger audience than to your followers. You see, social networking sites like Twitter, Facebook, Pinterest and Instagram profit most from hashtags. Rather than randomly searching posts of a brand in the search results, you can utilize hashtags for Instagram. When you post pictures on Instagram using hashtags, people with a similar interest will recognize your post.


When you search a hashtag, similar hashtags will appear in the search result and you can see different posts related to your hashtag. Using hashtags for Instagram on your posts can set up a rapid flurry of activity and traction on them. Niche-specific hashtags are where you can stand out and excel. There’s a decent possibility that your post will show up on the top of the search when you use the niche-specific hashtags for Instagram. This works by providing brand visibility for your product on Instagram.

Promoting  your Events

Events are important for all business because it improves the relationship with your customers and increases loyalty. Hashtags can also be used for promoting your event. Use a hashtag that is short, interesting and simple-to-understand so that all of your stakeholders know your hashtags and use them whenever they post anything related to your event. This also increases your event’s promotional reach.

Hashtags allow people to follow and engage with topics they are interested in. They also help in branding your product and services in today’s high tech world. Next time, if someone asks about hashtags for Instagram then you know exactly what to tell them!

If you want to expand your business online, we can help you build your brand with your needs in mind. We can help you explore the most ideal ways to promote your brand on social media. Feel free to contact us. Our group of experts in digital marketing at Lone Tree Marketing will love to help your business grow.

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