Instagram is a photo sharing social networking app, mostly popular among the younger generation due to its features like sharing photos and videos in the form of posts, stories, and live streaming. Instagram offers a huge potential for brands to reach their target market with engaging images and visual content.
Is your business active on Instagram?
Smartphone users have increased drastically worldwide (in fact, Asia has the fastest growing mobile users demographics). Research shows that brands have a huge advantage on Instagram. Here are 4 reasons why your brand should adopt Instagram Marketing in 2020.
Instagram marketing helps you reach a lot of people
Instagram’s organic reach has been constantly growing since its launch in 2010 with more than 800 million monthly active users (statista 2020). Brands are more active and prominent on Instagram than ever. Currently, there are more than 1 million brands sharing and promoting their products and stories with Instagram marketing. 71% of U.S. brands are already using Instagram in their marketing strategy(sprout social 2020).
Instagram offers a wide array of opportunities to build an audience for any startup, brands, and small or big businesses. Brands can post creative visual content to reach and influence the target audience.
Instagram is based on visual content
Photos and visual content are the most engaging content on the web. Our brain processes visual information 60,000 times faster than text. Visual contents are attractive, engaging, understandable, memorable and relatable. Instagram marketing tactics like videos have become the most popular content for brands to increase engagement and website traffic rate.
Instagram has introduced a new feature with Instagram stories that offers a great Instagram marketing form for brands to tell stories visually, entertain and connect with their audience. Everyone loves good stories. Stories work because they engage our emotions, entertain our mind, and are a great way of sharing information.
How can your brand connect with customers in a meaningful way?
Consumers are overwhelmed with social media and TV advertisements. Smart brands moved away from traditional marketing strategies and adopted storytelling and visual content as a way of communicating their message, and developing deeper relationships with their customers.
Instagram has the highest Engagement Rate of all time
Instagram has the highest engagement rate of all social media channels, this shows that Instagram users are more open to branded content, and tend to engage with their favorite brands. Engagement rates for brands that do Instagram marketing are 6o times higher than Facebook and 140 times higher than Twitter.
Higher engagement is not the only reason to include Instagram marketing in your digital marketing plan. Instagram users tend to spend more money on brands they engage with than the ones that solely promote their products. Moreover, the conversion rate on Instagram is 1.08% higher than that of Twitter and Pinterest. (shopify).
Instagram helps you generate brand awareness
It’s important for the business to understand how people perceive your brand. Brands can utilize Instagram marketing to interact with audiences, utilize customer feedback and insight to grow business.
Instagram marketing helps the brand in competitor analysis, and to make a decision about their marketing strategies. For the brand, it’s essential to study competitors to find out their strengths and weaknesses. Brands can closely observe their competitors, what they do, what is trending, and identify areas where they can improve. It allows brands to track how their campaigns are doing, and learn from what’s working and what isn’t.
Our team of Instagram marketing and branding experts at Lone Tree Nepal can help your company to create digital experiences, reach and connect with more customers, and grow your business online. Contact us today for digital marketing consultation and how to get started.