Video content is truly taking over the online world.
Youtube, Instagram stories, Facebook live, Snapchat, Periscope, TikTok. What do they have in common?
In the fast-changing digital landscape, video content has become successful in providing value and gaining the consumers’ attention. Furthermore, they perform well on all devices, ranging from computers to mobile phones.
In this article, we share 3 reasons why you need to invest in videos to promote your brand and grow your business.
Video content is on the rise
Video marketing is a powerful way of storytelling, communicating your brand message and building relationships with your customers. Here are a few statistics shared by Hubspot to help you understand video content in the present context:
- Mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching the product video.
- 85% of online marketers are currently using video content in their digital marketing strategies.
- People spend ⅓ online time watching videos.
- Video ads accounted for more than 35% of all ad spending online.
- 59% of audiences prefer to watch a video than read an article or blog post.
Video content boosts your SEO
You’re 53 times more likely to show up first on Google if you have a video embedded on your website. – moovly.
Google changes its algorithm and gives more emphasis on video content for search engine ranking. As a result, a highly engaging video is likely to build links and generate social shares. Above all, videos can improve your Search Engine Result Page (SERP), Click through rate (CTR) and increase your backlink. All these factors can help increase your SEO ranking and drive traffic to your website.
Video content promotes your brand message
Why do the majority of people prefer watching videos over reading the text?
Our brain processes videos 60,000 times faster than texts. So, it’s easier to remember visual and auditory content in comparison to text-based content. Customers will remember your brand if they find your video entertaining, informative and inspirational.
Videos have the ability to convey product information, services in a simple way to create brand awareness. You can use different tools and incorporate branding and design in your video marketing strategy. Furthermore, you can strengthen your brand message by enticing emotion, making your content resonate with the audience.
Looking for video marketing in Nepal
Certainly, video has become an innovative tool to provide valuable information and attract audiences for marketers. In fact, it is the fastest growing and it is a smart approach for your content marketing strategy.
If you want to expand your reach online, then you need to create video content in 2020. To explore the best ways to integrate it into your overall digital marketing strategy, Please feel free to Contact us. Our team of Creative and Branding experts at Lone Tree Nepal will love to help you grow online.