The times are changing, and so is the definition of effective advertising. The old model of advertising is broken. Why? Because consumers have become more powerful and have more choices. As a result, marketers are constantly employing new strategies and best ways to reach consumers through digital channels. This is why influencer marketing has emerged so quickly. To understand it better, let us look at the definition of ‘influence’ and ‘marketing’.
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Marketing: The action or business of promoting and selling products or services.
Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to affect the character of a brand.
Influencers are people, brand advocates, topic experts, thought leaders who possess strong credibility of brand message, and can reach directly to your target audience. Influencers with large fan followers can bring value to your niche audience, and persuade them to make buying decisions.
Here are 4 reasons why influencer marketing is right for your brand:
People trust People (Credibility)
The decisions we make in our life are influenced by people we trust, like friends and family. With the advent of social media, this circle of trust grows to include influencers and celebrities, people who inspire us and whom we’re following on social media.
A study shows that 90% of consumers noted that they value recommendation from people they know, while 70% believe online consumer opinions.
Influencers have invested so much time and energy to grow their audience and connect with their followers, so when an influencer highlights a product or service, it becomes an authentic voice and trusted source of information. Buyers are always looking for an authentic voice, and influencers are critical for affecting the purchasing decision of buyers.
In comparison to traditional advertising, it’s much cheaper to implement influencer marketing due to low production posts. The influencers take pictures with a product, and caption it appropriately as opposed to traditional advertising by hiring professional photographers, models at top-notch locations to create beautiful content for brands.
Target audience accurately
It is important to understand your audience to have a successful marketing strategy. Influencers enable you to tap into precise audiences with their compelling content. The message will resonate with the audience and drive conversion.
For example, an influencer who is a fashion enthusiast is likely to endorse fashion related cosmetic products through their social media account, and followers will choose that endorsed product from among the many similar products in the market. That’s why influencer marketing is very effective, as brands can use influencers to directly reach their target audience.
“A brand is no longer what we tell the consumer it is –It is what consumers tell each other.”- Scott Cook, Co-founder, Intuit
Influencer marketing is a great way to raise your brand awareness. When an influencer shares your content, your brand message reaches a large number of followers. In fact, influencer content generates high engagement and is highly effective as Facebook and Instagram prioritize personal content on the newsfeed. Influencer marketing helps drive traffic to your website, can create a strong connection between you and your customer, boost your site SEO and raise brand awareness.
Influencer Marketing for your Business
If you are a startup – be it B2B or B2C – with a limited budget for advertising, then influencer marketing is the best option for you.
At Lone Tree Marketing, we can help you find relevant social media influencers for your industry so you can start building your brand. To explore the best ways to integrate influencer marketing campaigns into your overall digital marketing strategy, please feel free to Contact us . Our team of digital marketing and branding experts at Lone Tree Nepal will love to help you grow online.