Many businesses are turning to Facebook advertising in Nepal to reach in front of more audiences.

Before the internet, advertising was limited to few businesses who could afford a large chunk of money for marketing. Most businesses used traditional marketing approaches such as yellow pages, radio and newspaper to advertise their product or service to reach their target customer. However, with the advent of social media, everything changed in the advertising industry. Social media continues to evolve, and businesses are using Facebook advertising in Nepal to reach a bigger audience.

For the majority of marketers, Facebook serves as a great platform to increase exposure, reach new customers, generate leads and convert those leads to sales for their business. As of the second quarter of 2018, Facebook had 2.23 billion monthly active users and the Facebook user base is continuously growing. The average person spends 135 minutes per day on Facebook, Instagram and Messenger, that’s more time compare to other social media network.

There’s no doubt your prospective customers are on Facebook. However, they might not buy your product or service. That’s where Facebook advertising comes into play. With Facebook advertising, you’ll reach directly to your prospective customer and people interested in your business. This can be easily done if you know your target demographics and your target geo-locations. With the knowledge of your target market and just a few clicks, you can snipe your potential customers.

Facebook advertising in Nepal is considered the biggest marketing opportunity for all types of businesses. In this article, we share the top 4 reasons why you should use Facebook advertising in Nepal for your business.

Facebook advertising in Nepal is cheaper

Facebook algorithm has significantly changed from where it had started. Organic reach has gradually declined over years in Facebook. Content doesn’t show up on audience newsfeed unless it is a paid advertisement. Simply, posting regular posts on the Facebook page isn’t enough to reach your target audience as Facebook has reduced the visibility of business pages in people’s newsfeed.

On the bright side, Facebook advertising in Nepal provides a unique opportunity to reach a large number of people. In terms of cost, to reach thousands of people, Facebook is cheaper than any other platforms. Even with a small budget starting from a dollar, you’ll be able to reach a large number of people. The best things about Facebook advertising is that the results are transparent and is easily accessible. Depending upon the ad placement,  you can get new leads by spending about $0.10-$0.30 per click.

When you run a Facebook advertising in Nepal, you’ve two options: daily budget and lifetime budget. You can choose how much to spend on a daily basis starting from one dollar. Similarly, for the lifetime budget you can set your budget for the overall campaign period. Even with the limited budget allocated for your campaign, you will able to reach thousands of people every day.

Facebook advertising in Nepal offers exceptional targeting options

To target desired audiences, Facebook offers various options for businesses. You can target your ads to the audiences based on their age, interest, demographics, location, education, relationship status, etc. You also have options to create ads according to your business goals. For instance, Brand awareness, consideration and conversion.

Facebook advertising in Nepal varies according to your marketing objective. Different objective includes traffic, brand awareness, app installs, and many more.  You can create ads using an objective that suits you the best.

You can also create a Facebook retargeting ad, to target people who visited your website. This is a more efficient way to find potential customer interested in your business.

Tracking capabilities

With Facebook advertising, you get the data and insights about your overall ad performance. This allows you to create new strategies and optimize your existing strategies if needed. You can overview the results of your ads or adjust your advertising strategy if you’re not getting the desired results. Furthermore, it helps you make a decision based on your tracking and current results.

Using features like Facebook pixel, an analytic tool, allows you to measure the effectiveness of your advertising. You will find the number of people who saw your ad, clicked and made the purchases. Moreover, using analytic tools helps you know reach, number of clicks, cost per click, cost per conversion in real time.

To improve your ad results, you can also use targeting tools like Lookalike audience that helps you reach a new audience that closely resembles your existing customers. This feature allows you to achieve multiple objectives such as increasing sales, reach, conversion and traffic. You can choose the lookalike audience based on time spent by an audience on your website, top spender in your customer list and engagement with your content.

Facebook advertising in Nepal offers a competitive advantage

According to emarketer survey, 96% of the social media marketers consider that  Facebook produces the best form of ROI for both B2B and B2C companies.

Facebook advertising in Nepal offers a competitive edge over other competitors. Facebook is adding new features and an increasing number of tools and techniques to reach your audience. For instance, you can create an ad that includes creatives like videos, images, slideshare and canvases. You can choose from multiple ad creatives that work best for your brand and audiences. Plus, you can measure the effectiveness of your ad by measuring the engagement of people with your ads.

With Facebook ad, you can redirect customer to your website adding a custom button on your advertising. Call To Action (CTA) buttons include Apply Now, Book Now, Contact Us, Download, Sign Up, and Learn More. When people see your Facebook ad and click the CTA button, you get the leads to your website.

Facebooks ads are highly scalable across other social media platforms. This means when you advertise with Facebook, you can show your ads on Instagram and Messenger and audience network (apps and website).

Looking for Facebook advertising in Nepal

Here’s the truth: In 2020, if you want to succeed in Facebook, you need to use Facebook advertising in Nepal. Whether you’re a startup business or a business looking for growth, Facebook advertising is an effective choice for you. Lone Tree Marketing offers social media marketing services such as Instagram and Facebook advertising in Nepal. To explore the best ways to integrate Facebook advertising into your overall digital marketing strategy, please feel free to Contact us. Our team of Social Media Marketing experts at Lone Tree Marketing will love to help you grow online.