Does trying to connect with customers online feel like a headache for you?
Are you where your customers are?
In today’s online world, Businesses can reach global audiences through social media, websites, chatbots, text, calls, and email. However, there is a difference between being able to reach and connect with customers online.
Are you giving value to your customers?
“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” – Steve Jobs
Businesses should focus on building relationships with customers as a long-term strategy for their success. You need to set strategies to identify the goals you are trying to accomplish. Clarity of goals helps to focus your efforts and get results.
It’s important to connect with customers online. So, how do you do that? The answer is right here.
Through content
Content marketing refers to producing relevant, educational content that helps to solve problems for your customers and motivates them to take action. You can increase brand visibility, grow revenue, build trust, and connect with customers by providing useful, fresh content consistently.
“Content marketing in 2015 generates 3 times as many leads as traditional outbound marketing, and cost 62% less -smartinsight.com
Blogging
A blog is the best way to attract new visitors to your website by consistently creating helpful content that focuses the needs of customers and solves their problems. Blogging is a strategy to connect with customers and build trust and credibility for your business.
Content strategy
According to Demand metric website, 90% of all organizations use content as their marketing effort to connect with customers online.
Customers usually search online before making any buying decision. They are more likely to take action if they find content that is helpful and solves their problems. You can connect with prospective customers by leveraging various forms of content like blogs, videos, ebooks, infographics, online classes, and webinars consistently.
Through social media
You can turn to mainstream social media platforms like Facebook, Twitter, Instagram, Linkedin, YouTube to connect with customers internationally.
Social media provides amazing opportunities for one-to-one interactions with each other at any time from anywhere in the world. Customers know that your brand is committed to customer service through your strong social media presence.
Here are key ways to connect with customers consistently on social media:
- Create a Facebook group, LinkedIn group, Google+ communities and interact with your customer
- Responding to post, both positive or negative comments frequently
- Asking questions and engaging in conversations
- Align with relevant current events
- Sharing funny, educational and entertaining content that is relevant to your brand
- Sharing information that your customer cares about and is seeking
Be genuine. Your business is all about creating valuable connections between you and your customers. So, businesses must utilize social media to build relationships and connect with customers.
Through messaging apps
Facebook messenger is a fast and efficient tool for businesses to connect with customers. According to Facebook messaging surveys, 53% people are likely to shop with businesses they can message directly, and 56% people would rather message than call customer service. This shows the rising trend of messaging platforms.
Your customers want the information they need as quickly as possible. Often simple things like how quickly you respond to your customer can have the biggest impact on your businesses. Businesses can enable chatbots to instantly connect with customers from anywhere.
Connect with customers through Email
Email is preferred as one of the most efficient forms of business communication. According to a HubSpot report, 86% of professionals prefer to use email when communicating for business purposes.
Email combines the speed and informality of business communication. You can use email to connect with customers and build relationships based on trust. You can also use email marketing to keep them updated about your business.
Make 2020 the best year for your business online!
Whether you’re a startup, small business or an enterprise, you might struggle to connect with your customers on an emotional level. Businesses should take advantage of current trends in digital marketing to connect with customers online.
The team of digital marketing and branding experts at Lone Tree Nepal would love to help your companies create digital experiences, reach and connect with more customers, and grow your business online. Contact us today for digital marketing consultation and how to get started.